Tuesday, 29 July 2008

New British Heart Foundation buzz video

The first phase of the BHF awareness raising campaign went live yesterday. The teaser video is meant to drive intrigue and create a buzz for the main event which will go live on 10.08.08.

The second phase will be the seeding of the 'Watch your own heart attack video" - aimed at driving awareness of what to do in event of a heart attack. For more information visit the BHF online.


The Most Important 2 Minutes of TV


"What do you want to watch today?! How about the most important two minutes you'll ever see?! What happens when you have a heart attack and how do you see it?! Pay attention and learn to save your own life or someone you love!"

(editors note: I do not approve of the cavalier approach to punctuation in this blurb... does each of those questions need to be exclaimed?!)

1 comment:

Anonymous said...

Not sure how much 'intrigue' a group of g lists celebs can create. When are you going to hook me up with Farrah's number bro?