Metal Gear Solid 4 + Ipod = Cool stuff!

With so much going on with Apple's marketing campaigns, I thought it would be interesting to talk about some of the In-Game activity that they have run recently with Metal Gear Solid.

Metal Gear Solid 4 was one of the most hugely anticipated games of 2008, just behind GTA 4. It was released last month and has been classed as one of the games of the year. With the hero having so many gadgets to hand, integrated opportunities within this were endless.

One of the functionalities within the game is that the user would be able to listen to music whilst playing the game.

Knowing this, Apple took full advantage of the opportunity and signed a deal with the game's publisher in which the in game music player would actually be an ipod.








This I feel is excellent product placement and should be the exact direction of where integrated game activity should be heading. Developing the brand association where music and ipods go hand in hand. The user interface for the in game ipod matches the exact look and feel of a real life ipod, with the user being able to browse the ipod using the PS3 joystick.