Bebo has worked well with advertisers recently, creating engaging video content for its users. As the Kate Modern series has proved there is a huge interest amongst this audience for this type of content, with series one generating 1.5m video views per episode. Paramount is the latest advertiser to jump on board by promoting its new film ‘Angus, Thongs and Perfect Snogging’ within Sofia’s Diary, another video series that is attracting a large audience on Bebo.
This is a great opportunity for advertisers to integrate their brands into the storylines, reaching users week after week within these highly popular episodes. With SN’s further embracing video content, it is another example of how this platform sits at the heart of social media, bringing video, radio, downloading, blogging…. all under one roof in order to sustain an audience.
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