Thursday, 24 July 2008

Like leprosy - but nicer, it's Viral!

Hello all,
I'm jumping on the blog bang wagon - and riding it hard.

As I have probably already bored you with I am the Viral Champion - not quite a seedy as it sounds unfortunately.

I'm currently working on a selection of case studies, show casing good examples of viral marketing. I am looking to roll out another presentation in a couple of weeks to the planning teams around the company on how, why and when we should be using viral.

There is a list of viral suppliers and contacts and any proposals/media packs I have picked up in 2008/Viral.

If you can't wait until then for your next viral hit The Viral Video Chart is a good start.

We have the BHF viral campaign going live this week, so if anyone wants to be involved in the seeding process let me know.

4 comments:

Anonymous said...

is viral really a valuable medium? How can its success be measured?

Anonymous said...

'Leprosy, which is not infectious, would not have spread through a community, where syphilis, which has similar symptoms, is contagious'

Source:http://en.wikipedia.org/wiki/Leprosy


The title of this post isn't accurate. However it raises an interesting argument - Why is viral marketing so called? Can you think of a better name for it.

I'll start with 'contagious media'

Anonymous said...

'Amazonian media'

Anonymous said...

Hey you, what an interesting blog. I'm going to be following your work closely. Keep it coming xxxx