So, here we are, adopting the brave new world of social media.
We're all champions in our own right.... but myself, Olly and Asad are refining our championage into three different areas. Social networking, Viral and in-game advertising
I'm going to champion social networking. We all know ahellofalot about this as it's always in the news, so I'm going to focus specifically on how brands are effectively using this platform to engage with users. I'm also going to look at examples of some not so good activity so we can learn from other peoples mistakes.
We’ll be updating the blog regularly so make sure you keep coming back!
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HOME OF THE LATEST NEWS & VIEWS FROM THE WORLD OF SOCIAL NETWORKING, VIRAL AND IN-GAME ADVERTISING
Word of Mouth
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- In-Game (4)
- Social Networking (3)
- Viral (2)
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2 comments:
7/10 -
My favourite example of a brand using social media to good effect is O2's 'UK's favourite university' competition. They successfully tapped into the competitive psyche of students on Facebook and gave them a platform from which to compete for their Uni. A deserving winner of Campaign's digital ad of the year: http://www.facebook.com/o2fun?ref=s
Chief media idea courtesy of The Hos productions
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