Just a quick update to let you know that Massive will be able to Frequency Cap In Game Ads.

This is big because:

• IGA have had the bulk of in game campaigns from us purely because they can provide reach figures
• Massive’s CPMs are a lot higher however 1 impression is defined as a user seeing the ad for 10 seconds plus (cumulative)
o For IGA this is only 2 seconds



IGA will need to have a rethink on how their ads are defined or they might find campaign budgets slipping away from their fingers